white horse pike drive-in

White Horse Down

The iconic white horse, which stood atop a tall tower has fallen down. The only remainder of the White Horse Pike Drive in has found its demise after a brief storm hit New Jersey last night.
For the past several days and I have been checking its direction to see if the horse spun/turned. There had been a comment on the blog asking about its movement. So tonight, on our way home, I asked Dan to tell me its direction. His response: it’s not there.

Please excuse the bad quality of pictures, I did not anticipate needing to take photos tonight. His rear legs are not attached anymore… that is the piece on the left side.  He is currently next to the tower,  in the Petsmart parking lot. So very sad….

7/26/14 UPDATE: The horse was taken down by crane. There was an article in the Courier Post today and a video on Facebook. Reason still unknown, but speculation lies in the possibility of harm with the rear legs falling.

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His leg is on the left side

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Inside

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The tower

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White Horse Pike Drive-In (Closed, NJ)

White Horse Pike LandmarkA white horse stands tall atop a towering post, in the center of the Lawnside Village shopping center. The last remnant of the White Horse Pike Drive-In Theatre.

 

If ever there were a mystery to solve about a drive-in, the White-Horse Pike Drive-In would be it! I pass this location almost daily and am astonished at the lack of information available on this drive-in. Usually my searches lead to numerous hits, resulting in time-consuming sorting through of information. However, I have hit a roadblock, a blockade! Here is what I can tell you about the drive-in:

 

  • The drive-in opened between 1963 and 1965. I know this because of Aerial shots of the location. The 1963 photo does not show any development of the drive-in. By 1965 the drive-in is visible from above. (http://historicaerials.com/)

 

  • The drive-in was owned by Sameric Theatres (Sam Shapiro). Sameric also owned the Black Horse Pike Drive-In Theatre. Sameric ran the Eric Theatres as well, including one in Pennsauken. Here is an advertisement from 1967 from the Courier Post newspaper: Sameric Movie Ads 050867 Courier Post

 

 

Okay, to sum it up:

White Horse Pike Drive-In Theater

  • Opened: Between 1963-1965
  • Closed: By 1969
  • Owned by Sameric Theatre Corp.

 

White Horse Pike Drive-In 310 White Horse Pike Lawnside, NJ 08045

White Horse Pike Drive-In
310 White Horse Pike
Lawnside, NJ 08045

 

 

Any additional information would be appreciated!

A huge thank you to John (http://www.flickr.com/photos/42444189@N04) – he provided the advertisements seen on this page. Check out his flickr page for local advertisements and photos.