hollingshead

It’s the Little Things…

…like when you park behind the abandoned Pennsauken Drive-In Theatre when you go out to dinner 😁😁😁😁😁

Advertisements

Shore Drive-In (Closed, NJ)

Our Visit: January 2014

On a day off in January 2014, Dan and I took a road trip north to try and find a few drive-ins. Our luck was high, because we were able to visit 2 former drive-in sites. The Shore Drive-In and Fly-In Drive-In were 4.4 miles apart on Rt. 34 in Wall Township.

The downfall of our visit was that it had snowed prior to our visit, making it difficult to capture pictures of what remained for the Shore Drive-In. The site is not easily accessible, especially in the snow.

There are many speaker poles remaining, outlining the parking spaces and lanes for driving.

In addition to the speaker poles, there were two building remains. It is hard to ascertain the buildings’ purposes from my memory (2 years ago!) and the snow. I believe the red bricks were from the projection booth. The other I am not so sure…

History:

On May 12, 1948, the Shore Drive-In of Farmingdale*, NJ opened with the support and praise of various local businesses and residents. The Asbury Park Press newspaper (May 11, 1948) is littered with advertisements congratulating the Eastern Drive In Theatre Corporation on the opening of the Shore Drive-In. Supporters included Bell Supply Co, Drive-In Refreshments, Thomas Nicol Co, Jersey State Electric, Franklin Engineering, Monmouth Lumber Co, Anchor Post Fence Co, and many more.

 

Most notable was the support and recognition from the Park-In Theatre Company. The Park-In Theatre Company was Hollinghead’s company, the original creator of the Drive-In Theater. The Shore Drive-In was covered and license under the Hollingshead Patent for drive-ins.

 

Some interesting features for this drive-in included complementary bottle warming for mothers with young babies, in addition to the usual amenities offered by drive-ins.

 

Research of Eastern Drive In Theatre Corporation and James J. Thompson (owner) led to very little, except that they owned and operated several other NJ drive-ins including the Union DI (where the original moved after 3 years), Morris Plains DI and Totowa DI. However, the corporation and drive-in search did connect to Wilfred P. Smith.

 

Wilfred P. Smith was the general manager for Eastern Drive-In Corporation through 1950, having a hand in all of the beginning drive-ins in New Jersey, including the Shore Drive-In. He obviously took pride in the presentation and reputation of the drive-in, for he is quoted saying they were “striving for another NJ State Garden Club award such as was presented to our Union Drive-In Theater last year for landscaping, beauty, safety and civic achievement for a business enterprise along a main highway” (Asbury Park Press, 1948).

 

Smith left Eastern Drive-In Corporation to open his own drive-in in Ledgewood, and subsequently the Newton Drive-In. Although I was unable to find a lot of history on the Shore Drive-In, I was excited to be introduced to Wilfred P. Smith and his pioneering efforts. Hopefully he enjoyed the retired life, and his memory will live on in the drive-in world.

 

Screen Shot 2016-03-29 at 9.25.10 PM

Shore Drive-In, 5001 New Jersey 33, Wall Township, NJ 07727

The Shore Drive-In closed sometime after 1979. The screen was demolished in 2001.

Some more great photos: http://drive-ins.com/gallery/njtshor/shore-drive-in-theater-farmingdale-nj

*Depending on where you get your information, the Shore Drive-In may be listed as Collingwood Park, Wall Township, or Farmingdale. It was near Asbury Park, but not in that town.

 

The First Drive-In Theatre (EVER!) – June 6, 1933

 The date: June 6, 1933.

The place: Pennsauken Township, NJ.

The person: Richard Milton Hollingshead, Jr.

The company: Park-In Theaters, Inc.

The event: The first drive-in theater – Automobile Movie Theatre – opened!

 

For me, June 6 is a special date because it is the original date of the drive-in!

 

Hollingshead actually applied for the patent for his drive-in on August 6, 1932, and was granted his patent on May 16, 1933. Before all this, Hollingshead was looking into creating something, not just heading up a business.

 

After several ideas, Hollingshead began testing out projecting a movie onto a screen and watching from a car. He did this in his backyard, putting the projector on the hood of his car, facing a sheet nailed to a tree. He even tried out bad weather options by putting on a sprinkler! Of course there were challenges, such as seeing past the car in front of you. However, with his own design of ramps and distance, to stagger the view, he was able to figure it all out.

 

Many accounts will say the drive-in was located in Camden, NJ; however, it was just over the border of Camden and in Pennsauken Township.  The Automobile Move Theatre was close to Philadelphia and served many communities. One of the draw-ins was that you could watch a movie, even if you were obese! An ad from a newspaper showed a large woman trying to get to her seat in a theater, with a caption saying she would have no trouble at the drive-in.

 

Hollingshead’s drive-in did not last … either 1935 or 1936 (unsure of exact year) Hollingshead sold his theater and it “moved” to Union, NJ. Besides not getting a lot of profits, Hollingshead fought over his patent and other drive-ins that were opening. He was not receiving royalties from other drive-ins that were using his design. A few different court cases were brought up. Eventually, the US Supreme Court denied the petition. Hollingshead did receive some royalties, but the exact amount is unknown.

 

Our Visit (1/12/13):
Unfortunately, there aren’t any remains of the original drive-in. Here are some photos of the current location, but nothing special to show! For old photos of the first drive-in, check out the following links:

Also, if you are seriously interested in the history of the drive-ins, check out the book “Drive-In Theaters; a history from their inception in 1933” by Kerry Seagrave. It is loaded with facts and research covering any and all drive-in topic (that was my source for most of the information on this post!). “The American Drive-In Movie Theatre” by Don and Susan Sanders is a shorter text covering similar information if you want something less intense.

 

IMG_4110 IMG_4111 IMG_4112 IMG_4113 IMG_4114 IMG_4116 IMG_4117 IMG_4118